sean_meenan_cafe_habana

We are pleased to announce that we are now working with the beyond-awesome restauranteur, entrepreneur, eco-activist, and community leader, Sean Meenan.

Sean is the super-successful founder of NoLita’s Cafe Habana and Brooklyn’s Habana Outpost, New York’s first completely green, everything-is-recycled (even the rain water from the roof), “Eco-Eatery.”

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Dutty Hut

June 29, 2009

sean_paul_sunglass_hut_social_sun

Last month, we had the extreme pleasure of working with Sunglass Hut to celebrate the launch of their new Social Sun stations.

An in-store, experimental and interactive “photo booth”, Social Sun enables customers to see themselves in several sunglass styles at the same time, making “finding your cool” effortless. It provides users with the ability to email these pictures to friends, share on Facebook, or post on in-store flat screens for immediate feedback and reactions to their selected sunglasses. They also have the option of adding fun tag lines and captions to their image.

In order to make some noise to celebrate the launch of Social Sun, we orchestrated a collaboration between Sunglass Hut and legendary artist, Claw Money. Claw made a super-limited edition run of 200 pairs of sunglasses to be distributed exclusively to attendees of a private launch party we hosted that featured a performance by multi-platinum selling, Grammy award-winning artist, Sean Paul.

We put together a stellar line-up of dj’s for the event including DJ Max Glazer of the Federation Sound, Nick Catchdubs of Fool’s Gold Records, The New Yorker contributor, artist Stephen “Espo” Powers, and NBA star, Fancy, of the Cleveland Cavaliers. Besides top-notch musical talent, we called internet sensations The Arab Parrot and Cory Kennedy to host the party and artist Dust La Rock to design the invites.

The event ended up turning into three days of awesome, Sunglass Hut-powered fun that featured hotel antics at the brand new Ace Hotel, a daytime video shoot at the Herald Square Sunglass Hut, a private luncheon at Blue Smoke, the Social Sun launch party that evening, and the after party at Santos Party House to celebrate the 10 Year Anniversary of the Federation Sound System and the completion of Sean Paul’s new album, Imperial Blaze.

For the festivities, we flew up the top, rising stars of the Jamaican dancehall music scene including Chino and Laden of the Big Ship Family, Leftside AKA Dr. Evil AKA Mr. Evil, Alric & Boyd, and Tifa, Timberlee, and Natalie Storm of T.N.T.

An amazing time was had by all.

Thanks Sunglass Hut!!!

Check some additional coverage of the events here…

Sunglass Hut Social Sun On Nitrolicious

Sunglass Hut Social Sun on Blogue

Sunglass Hut Social Sun on High Snobiety

More story and photos after the jump!!!

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We Do This.

May 25, 2009

Eminem_Lacoste_Entertainment_Weekly_Cover

Eminem wearing Lacoste on the cover of this week’s Entertainment Weekly.

Thank you Em & Marc LaBelle!

Go buy his new album Relapse now!

Matt & Pam Goias

Three words: BREAKERS. BONFIRE. GIVENCHY.

Nobody does it better… Thanks babe.

D is for…

May 17, 2009

Dull, Depressing, Dismal, and Deadly!!! Miss Prescott forever!!!

Huffington Post Pam Bristow

Read my latest piece for The Huffington Post HERE

keyboard-purse_Class_Trip


Anything plus technology is better. Especially shopping. I think that one of the best ideas ever was the big box stores installing those scanner machines that let you check the prices of items before you check out. I feel like I’m getting a better deal on just about anything if I’ve scanned it myself at some point in the purchasing process.

In 2007, Target (as usual) took things to a new level by launching TargetLists – a system that lets you skip around the store making downloadable wish lists with YOUR OWN little scanner! You could then buy your picks online, send your lists to generous relatives, or print them out and hope for some extra cash at the end of the month.

These days 2007 is like twenty years ago. Scanners? Whatever. Retailers have broadened their gaze to include the paradigm-shifting reach of sites like Twitter and Facebook – platforms that have opened up entirely new ways for retail and fashion brands to interact with us. Nimble brands like Diane von Fürstenberg, Lacoste, Barneys New York, American Apparel, and iconic fashion boutique Colette in Paris have realized that daily relevance is key to retaining loyal customers with increasingly shorter-term memories.

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claw-x-sunglass-hut-class-trip

We’re excited to be helping our friends at Sunglass Hut launch Social Sun, their new in-store, experimental and interactive “photo booth.”  Social Sun enables customers to see themselves in several sunglass styles at the same time, allows shoppers to email these pictures to friends, share them on Facebook, or post on in-store flat screens for an immediate yea or nay from other shoppers.

The folks at Sunglass Hut approached us to bring to life the concept of “finding your cool” that Social Sun was born out of… and we loved the idea!  Cause, after all, you’re only cool if you’re your you-est you.  So we partnered with two people we think are about as cool as they can get, while being totally 100% themselves – NYC-based (female) graffiti artist Claw Money and Grammy Award-winning reggae artist Sean Paul.

Tuesday night we’ll be hosting a super-intimate event at the Sunglass Hut flagship store in Herald Square NYC to celebrate.  The event will feature a performance by Sean Paul as well as the release of 200 airs of limited edition sunglasses designed by Claw Money!  Stay tuned for more!

Almond Joy

May 14, 2009

Marzipan-Class-Trip

Forget chocolate, if you really want to flaunt your gift-giving savior faire it’s all about marzipan.  I love the stuff.  Whether it’s marzipan fruits or marzipan babies (after the jump) delight your lady with these and she’s sure to be impressed.   Then tell her how the malleable almond-based confections date back to medieval times and were presented to the king and queen’s guests after a banquet feast.  (Trivia is sexy!)

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Keep Hope

May 14, 2009

Hope_Gangloff_The_Class_Trip1

I love these pen drawings by Hope Gangloff.  The people are amazing but the still lifes are pretty crazy too. Read the rest of this entry »

Snap Snap Them Up

May 14, 2009

Lacoste-Shorts-The-Class-Trip

Short and sweet. Lacoste makes the perfect summer high-waisted short I want to wear every day. Dash to your closest store or buy them online.